Innovation

The combination of 𝐩𝐚𝐬𝐬𝐢𝐨𝐧, 𝐜𝐫𝐚𝐟𝐭𝐦𝐚𝐧𝐬𝐡𝐢𝐩 and 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 is the foundation of Burgerssuccess story. Part of this craftsmanship and entrepreneurship is innovation. This is the ability to develop new products, tap into new processes, and use them to enter new markets. To implement successful innovations, a number of factors are crucial:

– The new use must offer demonstrable benefits;
– It must be effortless to use and try;
– It must be highly visible;
– There should be no teething problems once large groups of customers start using it.

Throughout Burgershistory, this approach has been used very successfully on numerous occasions.

After World War II, motorized traffic became an increasingly common sight on the streets, and infrastructure and roads were built at a rapid pace, taking logistics operations to the next level. Burgers this development with its closed-body construction. On top of this came the specialization in flower transport, with its specific requirements.

Shortly after the turn of the century, more customers from the retail market began doing business with Burgers. This led to a new product innovation: the construction of the first Double Deck trailer. This proved to be a masterstroke, and in the years that followed, Burgers fully Burgers on this innovation. Customer-specific modifications have established a position in the global market that continues to grow.

Our technological lead, combined with our close connection to our customers, continues to secure our leading position in the Double Deck market. Even today, we initiate, test, and roll out new innovations for our customers. Examples include smart trailers, racing trailers, and Double Deck trailers. Beyond our rich history, a bright future lies ahead!